Contrary to popular belief, research consistently shows that an individual’s personality has little impact on workplace success. However, using a psychometrically valid process to understand and predict others' behaviour—enabling you to build mutually productive relationships—has a strong connection to success. The Tracom SOCIAL STYLE® & Versatility program teaches this approach in a pragmatic, reliable, and repeatable way.

While the Golden Rule advises treating others the way YOU want to be treated, the SOCIAL STYLE® Platinum Rule shifts the focus to treating others the way THEY want to be treated. This subtle yet powerful shift is why the program works: it’s about being effective with others rather than just understanding yourself. The hard truth is that in the workplace, it’s not your personality that matters—it’s how well you accommodate others' preferences and needs.

The SOCIAL STYLE® & Versatility programs differ from assessments like DiSC, MBTI, LSI and Hogan by focusing on observable behaviours and how to adapt to others for more effective interactions. Unlike other tools that prioritise self-awareness, SOCIAL STYLE® is action-oriented, guiding individuals to adjust their communication style to improve workplace relationships. Its practical, easy-to-apply approach has made it the tool for companies such as IBM, Boeing, HP, EY, McDonald's and Coca-Cola, where adaptability and collaboration are essential for success in diverse, global teams.